ÀÖÓ¯VI

Social media has become an integral part of our lives, making it increasingly important that we understand the privacy and security risks that inherently come with using these platforms. Recognizing these risks and taking proactive measures to protect personal information is crucial for all social media users.

At the ÀÖÓ¯VI, Information Services and Technology (IST) and the Information and Privacy Office (IPO) jointly review privacy and security risks related to social media and other platforms. University faculty, staff and students play a vital role in safeguarding their own information and that of the university. Being informed and proactive contributes to maintaining a secure digital environment.

Understanding the risks of social media

By their very nature, social media platforms require our personal and sensitive information. Some of this information is shared voluntarily through posts and profile information. And some is shared unknowingly through cookies (online activity trackers) which may log web page views, social media sharing and purchase history, or even location data. Ever noticed how you look at a product once on your phone and by that afternoon you’re receiving targeted ads to make the purchase?

With so many of us using social media today, it creates perfect targets for scams and opportunities to steal personal data, including passwords. Here are some of the most commonly associated risks you should be aware of:

• App permissions: Social media platforms often request various permissions when you install their apps. These permissions may include access to your contacts, camera, microphone, location and more. Granting these permissions can expose your personal information and potentially compromise your privacy and security.
• Data collection: Social media platforms collect vast amounts of data about their users. This data includes your personal information, preferences, online behavior, and interactions. While this data is often used for targeted advertising and improving user experience, it can also be vulnerable to breaches or misuse, posing risks to your privacy.
• Information sharing: Social media encourages users to share personal information, such as birthdays, locations and personal experiences. While sharing can enhance social interactions, it also exposes sensitive details to a wide audience, increasing the chances of privacy breaches or identity theft.
• Privacy settings: Default privacy settings on social media platforms often prioritize sharing rather than privacy. Many users are unaware of the options to customize their privacy settings, leaving their personal information and posts accessible to a broader audience than intended.
• Third-party apps: Social media platforms host a myriad of third-party appli